AI Study | Sony Spec Remake

Personal study, not commissioned by Sony. A remake of the spec commercial “SONY” written by Sofia Pompei, directed by Abigail Ballanger and produced by Quiet Noise Studio.

This project represents my debut as an AI Artist, an exploration born from the desire to push the boundaries of synthetic media. Rather than starting from a blank canvas, I chose to reinterpret a powerful existing spec piece, leveraging my background in post-production to dissect and reconstruct the narrative through an AI-driven lens. This approach allowed me to map the current limits of the medium while refining a workflow that balances creative intent with machine precision.

The visual language of the film was crafted using Nano Banana Pro and Kling 3, while Weavy and Higgsfield served as the core aggregators to orchestrate the generation process. As this was an inaugural venture into a rapidly evolving field, the project took shape during the quiet margins of my daily schedule. While the experimental nature of the work – and a total investment of approximately €314 in platform resources -makes it difficult to quantify in traditional hours, the result is a testament to the potential of these tools when guided by a post-production mindset.

To provide a clearer perspective on this creative transformation, you will find the original video that inspired this study further down the page.